Taking Control of Your Personal Branding

Personal branding is a crucial part of your career success. Many of us may think that creating a personal brand is wearing an Armani suit or being attired in a coat. First of all, it is important to know what branding of a personality actually means. You make your brand by doing what you do with consistence and effectiveness. To create your brand, you first need to understand where you should start from. Given below are some essential steps that make you aware of how you can create your personal brand.

Making a Self Evaluation
It means you need to figure out where you currently stand. To answer this question, you need to ask yourself a couple of important questions. You need to find out whether your co-workers feel comfortable with you. Find out whether people approach you for their personal issues and problems. Most importantly, know what people seek you for. What is that value that employers most appreciate in you. The next important thing is to know your personal values.

Defining Your Target
Remember it is already there. All you need to do is shape it. From the place you start, you need to figure out where your strengths can lead you. The strengths you have identified should take you to a place you have desired. Emotions also have an important role to play in this entire process and they are also a part of your professionalism. That means professionals can never be devoid of emotions. In fact, your emotions can prove to be the carrier of your brand message. After you have done with your self analysis, you are required to mould your skills in the most effective way.

Mapping out the Plan
You can never be successful with mapping a plan for making your personal brand. How do you create that plan of action? For this you need to list your important emotion displays, values and skills. Make a list of your current dominant emotional displays and a separate list for your desired displays. Next, identify the skills and strengths that you want to include in your personal brand. The point is to figure out the distance between your current state and your goal.

Checking Yourself
Evaluation, as discussed above, is the part and parcel of your plan of action. Regular feedback is essential while you polish your personal branding. Ask the questions mentioned above and then incorporate the responses that you get into your action plan.

It is about creating your personal brand. Even if you wear an Armani suit and do not have your personal brand, you are never going to be productive. You will be productive only when you refine your brand and use it for your corporate success.

1 Comment

Filed under career planning, career success

One response to “Taking Control of Your Personal Branding

  1. Hi there! Would you mind if I share your blog with my facebook group? There’s a lot of people that I think would really appreciate your content. Please let me know. Cheers

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