Category Archives: Film & Television

How to Become an Art Director

Modern day advertising has become more complex and smarter. Today’s ads require both writers and artists to handle the responsibilities of a project. Art directors are those professionals who coordinate all these efforts, oversee the entire advertising project and ensure that the entire work is completed as per the provided guidelines and budget. These professionals are well versed with both managerial tasks and the artistic aspect the ad being created. Art directors are responsible for creating ads that do not only catch the consumer’s attention but also bring considerable profit. Below, we discuss about the job duties, educational qualification and training and the career prospects of this profession.

Job Responsibilities
The profession of an art director happens to be one of the most profitable careers in the field of graphic arts and design. However, the career also entails challenges. The key challenge is to complete the ad project keeping in the mind budget and other specific requirements of clients while at the same time making the ad as attention-grabbing as possible.

Art directors work with a wide variety of clients who belong to multiple industries and businesses. When they start work on a new project, they sit with the client to understand their business goals. After comprehending the specific requirements of clients, they come up with innovative ideas to make the advertising projects successful and generate profits for business owners. To create the ad and complete the project efficiently, they work closely with copywriters, illustrators and graphic designers. They coordinate and supervise the entire project to create ads and print materials with a unique concept. They are responsible for creating ads that fulfill the business goals of clients and generate profits.

These professional create attractive and eye catching ads both for print and online media. They make extensive use of computer to complete their projects. At first, they create a layout for the ad project. Once the client approves the design and look of the ad, the work begins. The art director then uses all the resources in the department to complete the advertising project within the given deadline.

Educational Qualification & Training
To become an art director, candidates need to possess an associate or a bachelor’s degree in graphics design or other relevant field of creative arts. At the initial stage of their career, most of the art directors start working as a graphics designer. Advertising agencies offer multiple entry level job positions in this field. With growing experience and creative arts skill set, candidates will be promoted to the upper level job position of art director.

Job Skills
To remain competitive in the field of art direction and become successful, candidates also need to possess some essential job skills. These skills include excellent communication (both oral and written), organizational skills, people skills, creativity, artistic skills, multi-tasking, an ability to see the larger picture and the capability to work odd hours.

Annual Salary

The average annual salary earned by art directors is $76,980. According to the US Bureau of Labor Statistics, art directors earned a median annual wage of around $63,740 in the year 2004. Those who are employed in advertising or public relations earn a higher average salary of $80,170 annually. With increasing experience and getting promoted to senior level positions, creative arts directors can earn an annual income as high as $108,090.


Filed under Film & Television, Journalism

Music Video Editor: Career Profile

Job responsibilities of a music editor include cutting, re-assembling and condensing film shot around a song. The job of a music video editor differs from a video editor’s job, as the former’s career focuses on the song. To become a music editor, candidates do not need specialized training in music. However, candidates need to have a technical background like an Associate of Arts in Communication and Media Arts. Your creative talent has to play a crucial role if you wish to join the entertainment industry as a music video editor.

Music video editors are responsible for creating finished pieces of audio visual entertainment. These professionals are specially trained to harmonize the multiple elements of the film shot around a song. To make the most of their careers and be successful, editors need to have a strong knowledge of editing software. Instead of having a technical background like an Associate of Arts in Communication and Media Arts, candidates can also enter the field with a Bachelor degree in Film and Digital Production.

A certification program in music video editing takes around one year to complete. For a certificate course, no electives are required. A certificate program in music video editing includes courses in storyboarding, videography, digital film editing, introduction to screen writing and entertainment technology. For advanced career options, candidates need to enroll into an Associate’s degree in Video Editing. The coursework of an associate’s degree program in video editing includes training in camera operations, field productions, video budgeting, color grading and scripting techniques.

Besides having been trained in fields like communication and media arts and film and digital production, music video editors also need to possess some other essential skills. These skills include a keen eye, an open ear and a skilled hand for telling a good story. Best video editors are those who have the excellence of bringing out the best of the technical and the artistic aspects of audio visual entertainment that sells songs and promote different bands.

Candidates looking for jobs as video editors will face stiff competition through to the year 2016. According to the United States Bureau of Labor Statistics, around 23,000 jobs will be added in this field by the year 2016. Employment opportunities for music video editors jobs exist with advertising agencies, movie studios and other film and television production companies.

Salary of video editors varies according to their skill and the years of experience they carry. Those who are employed at entry level job positions in the United States earn an average annual salary of $34,000. With growing experience and skill, video editors can earn a higher salary of $46,670 or beyond.


Filed under careers, Film & Television

How to Become a Professional Cartoonist

The job of a professional cartoonist is not only one of the highest paid careers, but it also gives the cartoonist the opportunity to express themselves. Though the profession does not require special education, it definitely requires lots of creativity and some special courses. Professional cartoonists can land jobs with magazines, televisions, publishers, advertising agencies and websites among others. Besides being financially profitable, the career is extremely challenging. If you are innovative enough, strong power of imagination and passion to draw, the career of a professional cartoonist can just be the right option for you.

Becoming a cartoonist enables you to do what you love doing. The field also provides you with the excellent opportunity of reaching out to millions of people and showcasing your unique talent to them. And when you begin getting appreciation and recognition, it truly brings a lot of job satisfaction. Landing the perfect cartoonist job position will certainly take a lot of time and research. However, the struggle and effort you put in will be worth it.

How to Get Started and Train to Become a Cartoonist
To becoming a successful professional cartoonist, you need to enhance your drawing and sketching skills. If you are attending school, you can choose to take some special classes on the subject. Candidates can also select an arts school and take some special courses to develop and polish their skills of drawing cartoons and sketching. Also make an attempt to get your cartoons published in your school magazines and the local newspaper, to start with.

Creating an Impressive Portfolio
Get yourself a nice portfolio case to showcase your work. Review all the work that you have done. Select some of your best work and create an impressive portfolio to show to the editors while applying for professional cartoonist jobs. You can also show your work to a professional first, ask them for advice and then create your portfolio.

Finding Opportunity in the Local Newspaper
When you are just starting your career, you should try to get your cartoons in the local newspaper of your area. Look for community events occurring in the area. These occasions are a wonderful platform to put your creative work on display and let the public view it.

Submitting Your Work and Landing Cartoonist Jobs
When you are ready with an impressive cartoonist portfolio, it is time to submit your work to the employers you have targeted. Do some research on the employers that match up with what you are looking for. It may be possible that the employer you have targeted is currently not in a hiring mode. Don’t worry. Just get in touch with the employer and request them to have a look at your work. They may keep your cartoonist portfolio for future references.


Filed under careers, Film & Television, Journalism

Make Up Artists : Occupational Career Profile

How do actors and program presenters look so natural on the screen? Well, all the credit goes to make up artists for their great artistic capabilities and efforts. Whether it is a movie production, a television production or a theatre production, make up artists has an important role to play. If you really like to be artistic with air brushes, foundations, eye shadow, sculpting wax, concealer and mascara, you can decide to pursue a career in make up artistry.

Educational Requirements
There are hundreds of professional schools and colleges across the United States offering associate’s degree, bachelor’s degree and undergraduate certifications in subjects like make up artistry, cosmetology, theatre, stagecraft etc. While you get enrolled in a degree program or a certificate program, you get training in special effects, master make up artistry, studio makeup etc. Equipped with a degree in make up artistry, cosmetology or stagecraft, candidates can land jobs in film and television productions and the fashion and glamour industry.

Make Up Artistry Courses
There are many specialties in this field. While you decide to pursue a career as make up artists, you can choose an area according to your interest. Courses or degrees can be obtained both online and via campus mode.

Some specialties in the field of makeup artistry are as follows –

Glamour Makeup
Performance Makeup
Film Makeup
Television Makeup

Interested candidates can decide to choose any of these specialties. Before you start attending a makeup school or a college offering make up artistry and cosmetology degrees, always remember to check out the accreditations of the academic institution.

Getting Paid
To work with prospective clients, you should possess a good portfolio. Remember, this is one of those industries where you need to market yourself and know how to get on with people. Earning or pay rates of make up artists vary depending on the field they work in and the portfolio they have built. A maximum number of these artists work on a freelance basis. On an average, a junior make up artist can earn £184 per day whereas a makeup designer prosthetic can make £279 per day. Commercials pay the highest wage. Top level make up artists who regularly work for fashion shows earn around £3,000 per day. Read about make up artistry courses and degree programs.


Filed under Film & Television